Attribution

The “free with attribution” model lets you distribute your template for free while maintaining brand visibility and earning passive income from attribution removal fees.

How attribution works

When a trainer uses a free_with_attribution template, a small, unobtrusive link is automatically added to their website’s footer:

Designed by Jane Developer

The link points to your portfolio URL (set in your developer account profile). If you haven’t set a portfolio URL, the link points to your marketplace profile page.

What the attribution looks like

The attribution is rendered as a small text link in the footer area:

<footer>
  <!-- Your Footer component content -->
 
  <!-- Platform-injected attribution (below your Footer) -->
  <div class="gymlium-attribution">
    Designed by <a href="https://janedev.com">Jane Developer</a>
  </div>
</footer>

The attribution is styled to be subtle — small font, muted colour — so it doesn’t distract from the trainer’s brand. The platform controls the rendering; you don’t need to add anything to your Footer component.

Attribution removal

Trainers can pay a one-time fee to remove the attribution link. When they do:

1. The attribution link is immediately removed from their website
2. You receive 95% of the removal fee
3. The removal is permanent — no recurring charges

Revenue from removals

Attribution removal generates passive income:

Removal transactions appear in your revenue dashboard alongside regular sales.

When to use attribution

The attribution model works well when:

• You’re new to the marketplace — get your templates on as many sites as possible to build your reputation
• You want exposure — every site using your template is a live portfolio piece linking back to you
• You want passive income with zero friction — trainers adopt free templates more readily, and a percentage will pay to remove the attribution
• You have a paid template too — the free version acts as a lead generator for your premium offerings

When NOT to use attribution

Consider paid licensing instead when:

• Your template is premium quality — don’t undersell exceptional work
• You don’t need the exposure — established developers may prefer direct revenue
• The design is highly unique — unique designs command a price; giving them away dilutes their value

Strategy: the free-to-paid funnel

A common approach is to release a free-with-attribution template as a simpler version of a paid template:

1. Free template — clean, functional, but basic. 3-4 pages, simple layout.
2. Standard template — same design language but with more pages, animations, page builder support, and polish. Priced at £25-£50.
3. Exclusive template — the ultimate version. Every feature, bespoke animations, comprehensive page set. Priced at £100+.

Trainers discover your work through the free template. When they want more, they see your paid offerings in the marketplace under the same author.